Words spoken or written, absolutely have a deep impact on an audience. The “It’s a Beautiful Day, and I Can’t See It” video is a testament to this reality of life. Language is a powerful tool, and even unspoken words can elicit an emotional response from others.
All action follows perception. In the video, the same message rewritten a different way had a totally different response. The fact that different words caused different response indicates that beyond triggering action, the human brain develops some form of visualization when presented with words. Such visualization triggers emotions. Emotions supplement the action. While the basic action of giving to the blind man remained the same, the quantum of giving was driven by the emotion that was generated by the newly stated signboard.
The first step in human information processing is perception. The process of receipt allows the brain to perform other actions thereafter. So if the perception is formed wrong, all other actions thereafter will also be wrong. In the context of ATC human factors, this is critical to understand. It is for this reason that pilots and controllers speak standard phraseology. Certain terms are exclusively maintained within such standard phraseology to drive certain perceptions followed thereafter by a specific set of actions. For example, an ‘emergency’ call is meant to drive certain actions.
Despite this, mis-perception (and hence incorrect, inaccurate follow through) can be caused due to many reasons. One such reason can be premeditated expectations on the part of the recipient. There are times when a listener is expecting a certain input and regardless of what the speaker says, the listener tends to “hear what she/he expected to hear”. For example, in a recent Flying magazine article, a pilot continued his approach despite the controller asking him to go-around. This is partly because the pilot had a deep set intention to complete his approach and land. In another such article, the pilot made a left 360 despite the controller asking him explicitly to make a right turn. Comfort with a left turn or a premeditated thought, or prior experience at that airport caused him to make a left turn this time. Other factors may play a role. For example, a pilot gets a clearance. It contains an intersection that’s not on the SID. A sense of intimidation can cause a pilot not to ask for clarification. This can lead to issues once in flight. In the case of Avianca 52, the simple use of the ‘emergency’ word may have saved the situation. That term sets a perception. The term “caution” in ATC is meant to drive additional care on the part of the pilot.
So as can be seen the use of (or the lack of use of) certain phrases is very important in the ATC context. On the other hand, the use of non-standard language can be equally damaging. Using non-standard terms dilutes the purpose for which they are meant for. Crisp, succinct use of language is very important in certain operational contexts. Often in un-towered airports, pilots use the CTAF frequency for general talk. One in a while that may be okay but such use dilutes the use of that frequency for more important safety calls.
Communication, perception and action are tightly connected. Words affect perception and perception affects action.
CJ